The Relationship between Experiential Marketing and Consumers’ Price Sensitivity: in Example of Wearable Device on Exercise
碩士 === 中國文化大學 === 企業實務管理數位碩士在職專班 === 104 === This research was to explore consumer need some time to produce utility back perception, or can’t be explained by the appearance of the product or text can obviously feel for the effectiveness of its innovative product features, can activity through exper...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/49jz56 |