The study on the effective product placement marketing program

碩士 === 中國文化大學 === 全球品牌與行銷碩士在職學位學程 === 104 === In the age of advanced digital information, advertising effectiveness has no longer the past, how to get consumers to really come into contact with the message of new products will enable manufacturers headache. In recent years has been around for ages f...

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Bibliographic Details
Main Authors: SHIH,LIANG-YING, 施良瑩
Other Authors: TIEN,HAN-KUANG
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/58148454958494165842