Applying Experiential Marketing Strategy on Attracting Customers into the Brick-and-Mortar Stores
碩士 === 中國文化大學 === 全球品牌與行銷碩士在職學位學程 === 104 === Two forces of globalization and technology, caused resulting in a new shift of the global economic patterns, people begin to change consumption patterns, online shopping has become one of the contemporary consumer trends, which shares the parity initiato...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/95631487964202510282 |