The Impact of The Corporate Image, Product Evaluation and Purchase Intention of Taiwan Customers to MIT Apparel Product-A Case Study of AFUGO Brand of Fu Hsun Fiber Industrial Co.,Ltd.
碩士 === 中國文化大學 === 紡織產業碩士專班 === 104 === The purpose of this study is the effect of purchase intention on country of manufacture、corporation image、product evaluation. And I do marketing strategy analysis that is AFUGO Brand of Fu Hsun Fiber Industrial Co.,Ltd. The results confirmed by questionnaires:...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/n2wwm8 |