The Impact of The Corporate Image, Product Evaluation and Purchase Intention of Taiwan Customers to MIT Apparel Product-A Case Study of AFUGO Brand of Fu Hsun Fiber Industrial Co.,Ltd.
碩士 === 中國文化大學 === 紡織產業碩士專班 === 104 === The purpose of this study is the effect of purchase intention on country of manufacture、corporation image、product evaluation. And I do marketing strategy analysis that is AFUGO Brand of Fu Hsun Fiber Industrial Co.,Ltd. The results confirmed by questionnaires:...
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ndltd-TW-104PCCU12920022019-05-15T22:42:54Z http://ndltd.ncl.edu.tw/handle/n2wwm8 The Impact of The Corporate Image, Product Evaluation and Purchase Intention of Taiwan Customers to MIT Apparel Product-A Case Study of AFUGO Brand of Fu Hsun Fiber Industrial Co.,Ltd. 台灣消費者對MIT服飾的企業形象、產品評價及購買意願之影響-以富順纖維工業股份有限公司品牌AFUGO為例 TSENG,YU-CHIEN 曾鈺茜 碩士 中國文化大學 紡織產業碩士專班 104 The purpose of this study is the effect of purchase intention on country of manufacture、corporation image、product evaluation. And I do marketing strategy analysis that is AFUGO Brand of Fu Hsun Fiber Industrial Co.,Ltd. The results confirmed by questionnaires: (1) Corporate image for the purchase intention has a positive impact, when the company has a positive image, help to improve the consumer' purchase intention.(2)Products manufactured in Taiwan for the purchase intention has a positive impact, when the product is labeled as made in Taiwan , help to improve the consumer' purchase intention. (3) Product evaluation for the purchase intention has a positive impact, when the product evaluation is better , help to improve the consumer' purchase intention. LAI,CHIU-CHUN CHEN,BO-SHANG 賴秋君 陳伯商 2016 學位論文 ; thesis 55 zh-TW |
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碩士 === 中國文化大學 === 紡織產業碩士專班 === 104 === The purpose of this study is the effect of purchase intention on country of manufacture、corporation image、product evaluation. And I do marketing strategy analysis that is AFUGO Brand of Fu Hsun Fiber Industrial Co.,Ltd.
The results confirmed by questionnaires: (1) Corporate image for the purchase intention has a positive impact, when the company has a positive image, help to improve the consumer' purchase intention.(2)Products manufactured in Taiwan for the purchase intention has a positive impact, when the product is labeled as made in Taiwan , help to improve the consumer' purchase intention.
(3) Product evaluation for the purchase intention has a positive impact, when the product evaluation is better , help to improve the consumer' purchase intention.
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author2 |
LAI,CHIU-CHUN |
author_facet |
LAI,CHIU-CHUN TSENG,YU-CHIEN 曾鈺茜 |
author |
TSENG,YU-CHIEN 曾鈺茜 |
spellingShingle |
TSENG,YU-CHIEN 曾鈺茜 The Impact of The Corporate Image, Product Evaluation and Purchase Intention of Taiwan Customers to MIT Apparel Product-A Case Study of AFUGO Brand of Fu Hsun Fiber Industrial Co.,Ltd. |
author_sort |
TSENG,YU-CHIEN |
title |
The Impact of The Corporate Image, Product Evaluation and Purchase Intention of Taiwan Customers to MIT Apparel Product-A Case Study of AFUGO Brand of Fu Hsun Fiber Industrial Co.,Ltd. |
title_short |
The Impact of The Corporate Image, Product Evaluation and Purchase Intention of Taiwan Customers to MIT Apparel Product-A Case Study of AFUGO Brand of Fu Hsun Fiber Industrial Co.,Ltd. |
title_full |
The Impact of The Corporate Image, Product Evaluation and Purchase Intention of Taiwan Customers to MIT Apparel Product-A Case Study of AFUGO Brand of Fu Hsun Fiber Industrial Co.,Ltd. |
title_fullStr |
The Impact of The Corporate Image, Product Evaluation and Purchase Intention of Taiwan Customers to MIT Apparel Product-A Case Study of AFUGO Brand of Fu Hsun Fiber Industrial Co.,Ltd. |
title_full_unstemmed |
The Impact of The Corporate Image, Product Evaluation and Purchase Intention of Taiwan Customers to MIT Apparel Product-A Case Study of AFUGO Brand of Fu Hsun Fiber Industrial Co.,Ltd. |
title_sort |
impact of the corporate image, product evaluation and purchase intention of taiwan customers to mit apparel product-a case study of afugo brand of fu hsun fiber industrial co.,ltd. |
publishDate |
2016 |
url |
http://ndltd.ncl.edu.tw/handle/n2wwm8 |
work_keys_str_mv |
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