The Impact of The Corporate Image, Product Evaluation and Purchase Intention of Taiwan Customers to MIT Apparel Product-A Case Study of AFUGO Brand of Fu Hsun Fiber Industrial Co.,Ltd.

碩士 === 中國文化大學 === 紡織產業碩士專班 === 104 === The purpose of this study is the effect of purchase intention on country of manufacture、corporation image、product evaluation. And I do marketing strategy analysis that is AFUGO Brand of Fu Hsun Fiber Industrial Co.,Ltd. The results confirmed by questionnaires:...

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Bibliographic Details
Main Authors:	TSENG,YU-CHIEN, 曾鈺茜
Other Authors:	LAI,CHIU-CHUN
Format:	Others
Language:	zh-TW
Published:	2016
Online Access:	http://ndltd.ncl.edu.tw/handle/n2wwm8

id	ndltd-TW-104PCCU1292002
record_format	oai_dc
spelling	ndltd-TW-104PCCU12920022019-05-15T22:42:54Z http://ndltd.ncl.edu.tw/handle/n2wwm8 The Impact of The Corporate Image, Product Evaluation and Purchase Intention of Taiwan Customers to MIT Apparel Product-A Case Study of AFUGO Brand of Fu Hsun Fiber Industrial Co.,Ltd. 台灣消費者對MIT服飾的企業形象、產品評價及購買意願之影響-以富順纖維工業股份有限公司品牌AFUGO為例 TSENG,YU-CHIEN 曾鈺茜碩士中國文化大學紡織產業碩士專班 104 The purpose of this study is the effect of purchase intention on country of manufacture、corporation image、product evaluation. And I do marketing strategy analysis that is AFUGO Brand of Fu Hsun Fiber Industrial Co.,Ltd. The results confirmed by questionnaires: (1) Corporate image for the purchase intention has a positive impact, when the company has a positive image, help to improve the consumer' purchase intention.(2)Products manufactured in Taiwan for the purchase intention has a positive impact, when the product is labeled as made in Taiwan , help to improve the consumer' purchase intention. (3) Product evaluation for the purchase intention has a positive impact, when the product evaluation is better , help to improve the consumer' purchase intention. LAI,CHIU-CHUN CHEN,BO-SHANG 賴秋君陳伯商 2016 學位論文 ; thesis 55 zh-TW
collection	NDLTD
language	zh-TW
format	Others
sources	NDLTD
description	碩士 === 中國文化大學 === 紡織產業碩士專班 === 104 === The purpose of this study is the effect of purchase intention on country of manufacture、corporation image、product evaluation. And I do marketing strategy analysis that is AFUGO Brand of Fu Hsun Fiber Industrial Co.,Ltd. The results confirmed by questionnaires: (1) Corporate image for the purchase intention has a positive impact, when the company has a positive image, help to improve the consumer' purchase intention.(2)Products manufactured in Taiwan for the purchase intention has a positive impact, when the product is labeled as made in Taiwan , help to improve the consumer' purchase intention. (3) Product evaluation for the purchase intention has a positive impact, when the product evaluation is better , help to improve the consumer' purchase intention.
author2	LAI,CHIU-CHUN
author_facet	LAI,CHIU-CHUN TSENG,YU-CHIEN 曾鈺茜
author	TSENG,YU-CHIEN 曾鈺茜
spellingShingle	TSENG,YU-CHIEN 曾鈺茜 The Impact of The Corporate Image, Product Evaluation and Purchase Intention of Taiwan Customers to MIT Apparel Product-A Case Study of AFUGO Brand of Fu Hsun Fiber Industrial Co.,Ltd.
author_sort	TSENG,YU-CHIEN
title	The Impact of The Corporate Image, Product Evaluation and Purchase Intention of Taiwan Customers to MIT Apparel Product-A Case Study of AFUGO Brand of Fu Hsun Fiber Industrial Co.,Ltd.
title_short	The Impact of The Corporate Image, Product Evaluation and Purchase Intention of Taiwan Customers to MIT Apparel Product-A Case Study of AFUGO Brand of Fu Hsun Fiber Industrial Co.,Ltd.
title_full	The Impact of The Corporate Image, Product Evaluation and Purchase Intention of Taiwan Customers to MIT Apparel Product-A Case Study of AFUGO Brand of Fu Hsun Fiber Industrial Co.,Ltd.
title_fullStr	The Impact of The Corporate Image, Product Evaluation and Purchase Intention of Taiwan Customers to MIT Apparel Product-A Case Study of AFUGO Brand of Fu Hsun Fiber Industrial Co.,Ltd.
title_full_unstemmed	The Impact of The Corporate Image, Product Evaluation and Purchase Intention of Taiwan Customers to MIT Apparel Product-A Case Study of AFUGO Brand of Fu Hsun Fiber Industrial Co.,Ltd.
title_sort	impact of the corporate image, product evaluation and purchase intention of taiwan customers to mit apparel product-a case study of afugo brand of fu hsun fiber industrial co.,ltd.
publishDate	2016
url	http://ndltd.ncl.edu.tw/handle/n2wwm8
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The Impact of The Corporate Image, Product Evaluation and Purchase Intention of Taiwan Customers to MIT Apparel Product-A Case Study of AFUGO Brand of Fu Hsun Fiber Industrial Co.,Ltd.

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