The Impact of Service Innovation and Corporate image on Consumer Behavior Intention-A Case Study of China Airlines
碩士 === 中國文化大學 === 觀光事業學系觀光休閒事業管理碩士在職專班 === 104 === This research is focus on the relationship among service innovation, corporate image and consumer behavioral intentions of China Airlines.The research is conducted by questionnaire to China Airlines consumers. Each of the 500 subjects was given a qu...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/n96g9g |