An Experimental Study of The Effects of Brand Community Virtual Product Experiences, Product Categories, Brand Strength and Brand Attitude
碩士 === 靜宜大學 === 企業管理學系 === 104 === The objects of this study aims to examine whether the different product portfolio and brand community virtual product experience—Mere Virtual Presence with Product Experience (MVPE) and Social Virtual Product Experience (SVPE) will influence brand attitude. Basis o...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/39966128580189323894 |