The Impact of Product Type on Consumer Perceived Value and Purchase Intention: The Moderate Role of Altruistic and Egoistic Purchase Motives
碩士 === 靜宜大學 === 企業管理學系 === 104 === In recent years, social enterprises have been discussing enthusiastically on the for-profit and non-profit organizations’ operation models. The organizations’ continuous management with customers’ acceptance is also put into consideration. Social enterprises use th...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/jy54dk |