The Impact of Gender-Fitness on Advertising Effectiveness
碩士 === 靜宜大學 === 企業管理學系 === 104 === The purpose of the present study was to investigate the evaluation factors that influence cross-gender brand advertisements. Based on the findings of a literature review, “gendered of brand” and “gender of spokesperson” were identified as the most influential evalu...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/49027697534360412254 |