The Effects of Enterprise/Brand Familiarity, Ability to Identify the Sponsor and Consumer Attitude on Sponsorship Benefits – An Example of Enterprise-Sponsored Stickers in LINE
碩士 === 靜宜大學 === 企業管理學系 === 104 === For the past few years, many enterprises sponsor for the Line stickers, however a lot of consumers blocked the enterprises after they got the stickers. How could the sponsors react to the situation and reach the sponsorship effect? The aim of this study is to use t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5hr5gg |