The Effect of Sales Promotion and Service Quality on Purchase Intention - Testify by Perceived Risk as Mediator
碩士 === 靜宜大學 === 國際企業學系 === 104 === The purpose of the study is to empirically investigate the relationship among sales promotion, service quality, brand image, customer satisfaction, perceived risk and purchase intention. In a survey of 180 customers of Pizza hut, 5 company of Taichung,and 1 company...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ex25rw |