An Exploration between Brand Image and Brand Value-From the Viewpoint of Department of Business Administration Freshmen at Shih Chien University
碩士 === 實踐大學 === 企業管理學系碩士班 === 104 === Higher educational institutions have been shifted and transformed from elite education into universal in recent decades. Branding as marketing strategy that includes brand image and value facilitated by entrepreneurs in corporations for management is now adapted...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/48vcp5 |