An Impact of Brand Awareness, Perceived Value, Experiential Marketing and Lifestyle on Purchase Intention - A Study of Hand Soap
碩士 === 實踐大學 === 企業管理學系碩士班 === 104 === Experience era trend of economic convergence with the cultural and creative industries, the consumer marketing experience as the theoretical basis to explore the cultural and creative consumer goods - consumption patterns handmade soap, the main purpose of this...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/79bcpz |