The Impact of Brand Image on Purchase intention-Perceived value and Brand attitude as Mediators
碩士 === 實踐大學 === 企業管理學系碩士班 === 104 === Consumers know brands according to different factors which affect brand images. Brand image is depending on various elements, concepts, and consumer attitudes towards brands. In competitive environment, the product with good brand image can enhance impressio...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/66376924846933096928 |