The Influence of Experiential Marketing and Consumer Involvement on Intention of Purchase-A Case of GOGORO
碩士 === 實踐大學 === 企業管理學系碩士班 === 104 === In recent years, serious air pollution enhanced environmental awareness. Taiwanese government helps financially with energy-saving motor car GOGORO. GOGORO published from 2015 with wisdom wheeled motor vehicles and charging stations. Charging stations set up a...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/74eunh |