The Effect of Call to Action (CTA) Message on Ad View, Attitude and Ad Click-Through – Skeuomorphic vs. Flat Design
碩士 === 東吳大學 === 心理學系 === 104 === The launches of Microsoft Windows 8 and Apple iOS 7 saw a movement towards the flat user interface design leading to its popularization for webpages, apps as well as the design of the call-to-action (CTA) buttons. Is the skeuomorphic design style (characterized by th...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/sa8ft4 |