The Study of Advertising Effect by Information Presentation, Product Placement Types, and Brand Awareness-The Case in Motor Industry
碩士 === 東吳大學 === 企業管理學系 === 104 === Advertisement has remained the common tactics of marketing strategy so far. As an excellent advertisement in addition to allowing consumers to leave perfect impression, but also persuade consumers to buy. In the television advertisement, information presentation an...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/92c6eg |