A Study of the Effects of Perceived Value on Customer Satisfaction and Customer Loyalty- A Case of Credit Cards
碩士 === 東吳大學 === 企業管理學系 === 104 === As a result of the credit crisis in 2004 and the increase of micromanagement in the banking industry, banking supervision regulations and restrictions have become stricter. The source of profit from credit cards has gradually changed from interest to service charge...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/bex7kf |