A Study of the Influence among Personality to Involvement, Satisfaction and Loyalty: Using League of Legends Livestream as an Example

碩士 === 東吳大學 === 企業管理學系 === 104 === In the network now booming, many related industries are coming out one after another, like Livestreams. The influence between livestream broadcasters and online game players is important, but it had rarely been investigate. Therefore, this research investigate the...

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Bibliographic Details
Main Authors: LIN, SHENG-YOU, 林聖祐
Other Authors: LIN, YANG-CHU
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/8evnwq

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