Effect of Health Information Browsing Behavior on Social Network, Fear Appeals and Self-health Consciousness on Purchase Intentions toward Health Foods: Case of Facebook
碩士 === 東吳大學 === 企業管理學系 === 104 === ABSTRACT In recent years, as internet economy take off, businesses today are focus on internet. As a result, internet marketing is increasingly important. And by the arrival of aging society, public is awareness of the increasing emph...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ms3trq |