User Experience Innovation: The Business Model of Immersive Experience of Virtual Reality

碩士 === 東吳大學 === 企業管理學系 === 104 === Virtual Reality (VR) technology is reshaping the service industry. By enhancing participation, interaction, imagination, and immersion, VR has profound impact on travel industry. This research investigates a travel company with traditional travel journey and learns...

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Bibliographic Details
Main Authors: Chun-Liang Chen, 陳俊良
Other Authors: Su-Hua Ou
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/eqnb69