The Effect of Experiential Marketing：A Meta Analysis
碩士 === 東吳大學 === 國際經營與貿易學系 === 104 === Experiential marketing has become an very important marketing tool in the past few years. It is not only the key to business success, but to create experience value, enhancing customer satisfaction and an important factor in establishing customer loyalty. Domest...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/fpmd5y |