Influences of Country-of-Origin Image on Purchase Intention：Moderating by Product Characteristic and Consumer Animosity and Mediating by Perceived Value
碩士 === 東吳大學 === 國際經營與貿易學系 === 104 === As Korean popular culture catches on in Taiwan in recent years, so do Korean products. Meanwhile, the competition and friction between the two nations in politics, economy and sports fields, played up by the media, beget the anti-Korea community, a group of peop...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/nk7wtn |