The Impact of Multi-screen Multitasking on Advertising Effectiveness
碩士 === 東吳大學 === 資訊管理學系 === 104 === With the rapid development of technology in recent years, people have changed their lifestyle greatly. A growing number of people engage in multiple tasks at the same time (multitasking) to improve their efficiency or save some time. Researchers defined media multi...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/40499932599052542832 |