Evaluating Performance of logistic in own brand and licensed brand-Evidence from W company
碩士 === 東吳大學 === EMBA高階經營碩士在職專班 === 104 === The purpose of this study is to evaluate the performance of W company five marketing channels and four sales distributions from 2010 to 2014. By using Dynamic DEA measure the efficiency of each channel and distribution. The results are summarized as follo...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8z64fp |