The Influences of Place Marketing on Tourists’ Perceived Benefits and Visiting Intentions: The Moderating Effect of Word-of-Mouth
碩士 === 世新大學 === 企業管理研究所(含碩專班) === 104 === This study selects the example of Yan-Shui Fireworks Festival in Tainan as research target, and investigates the impact of place marketing strategy on tourists’ perceived benefits and visiting intentions. Recently, the international visibility in Taiwan...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6s8h2e |