A New Approach to Manage Public Relations Project

碩士 === 世新大學 === 傳播管理學研究所(含碩專班) === 104 === This study is conducted by an in-service graduate student focusing on PR project management who tries to establish new management methods in response to current challenges PR industry faces. From the perspective of technology transplant and adopting success...

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Bibliographic Details
Main Authors: Hsiu-Fang Yen, 顏秀芳
Other Authors: Chung-Yaw Ching
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/22409364284597866797