Analyzing the My Love From The Star: Perspectives of Product Placement and Hero's Journey.
碩士 === 世新大學 === 傳播管理學研究所(含碩專班) === 104 === Product placement has been frequently used in advertising industry. In 2014, the product placement in Korean drama “My Love from the star” and it’s economic effects can not be underestimated. The purpose of this study is to analyze the fitness between d...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/rp9typ |