A Study of Marketing Strategy for Cultural and Creative Cafe between Taiwan and Mainland China
碩士 === 世新大學 === 傳播管理學研究所(含碩專班) === 104 === Cultural creativity is one of the main patterns of business competition, from China's attempt to reshape its economic entity (namely the 12th five year policy) and Taiwan in 2002 will formally incorporate its "cultural and creative industries"...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2016
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Online Access: | http://ndltd.ncl.edu.tw/handle/59912773619621763746 |