A study on the Impact of the eWOM and Network Externality of user to Download App Intention.
碩士 === 世新大學 === 資訊管理學研究所(含碩專班) === 104 === The popularity of mobile devices, driven by the development of mobile applications (Apps）. There are over 4.2 million Apps in the Apple Store and Google Play. Face a huge mobile application market, it is a very important issue of how to attract users to dow...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/08418639295332109825 |