| Summary: | 碩士 === 世新大學 === 資訊管理學研究所(含碩專班) === 104 === The popularity of mobile devices, driven by the development of mobile applications (Apps）. There are over 4.2 million Apps in the Apple Store and Google Play. Face a huge mobile application market, it is a very important issue of how to attract users to download and use for mobile applications developers. Therefore, this study was to investigate factors affecting users to download App mobile application. Furthermore, the technology acceptance model is to explore a user on the intended use of new information technology, and to verify the theory of the behavior of most of the use of technology. In recent years, the rise of social networking site, change a user's surfing habits. So this study is based on the theory of technology acceptance model (TAM), and added two important social behavior theories that eWOM and Network Externalit.Download the free App for people who have app user to do survey. Through research and understand the impact of the reasons for users to download and offers some adivice to operators.
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