A Study of Non-Profit Organizations’ Brand Communication and Volunteer Continued Motivation ---Examples of the Formosa Cancer Foundation

碩士 === 世新大學 === 公共關係暨廣告學研究所(含碩專班) === 104 === Human Resource is the most fundamental issue for the operation of nonprofit organizations (NPOs). However, due to the characteristics of voluntarism and asking for no rewards, NPOs have no restraint and authority over the volunteers. The training time an...

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Bibliographic Details
Main Authors: MA, ING-GINE, 馬吟津
Other Authors: CHEN, YI-HSIANG
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/2g4nh9