A Study of the Relationships between the Experiential Marketing in Sponsored Road Running Events and Happiness for Female Runners
碩士 === 世新大學 === 資訊傳播學研究所(含碩專班) === 104 === Running in recent years not only become a mass movement among women also play a vital role, which NIKE Women's road race in 2011 began to organize the most well known sporting events in the National road race explosion, famous last spike events must ha...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/57332552139632966282 |