A Study of DoYouBo’s Image Repair Strategies
碩士 === 世新大學 === 口語傳播學研究所 === 104 === The constant outbreak of food safety issues not only harms the operation of the enterprise itself, but also damages its reputation and related industries, thus fosters consumer mistrust. This research took the August 2015 DoYouBo soy sauce scandal, in which DoYou...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/67288881076504176718 |