A Study of Relationship among Brands' Image, Products Quality, Service Quality, Perceived Value and Customer Satisfaction of Luxury Cosmetic
碩士 === 世新大學 === 資訊傳播學研究所(含碩專班) === 104 === Abstract Cosmetic market size has been expanding in recent years, and the emerging of big and crossover brands has intensified vicious competition in Taiwanese cosmetic industry. Whereas cosmetic companies can start from differentiating brand image or impro...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/19691931577238473112 |