CSR, customer value, and brand equity – A case of grocery retailing in Taiwan
碩士 === 樹德科技大學 === 經營管理研究所 === 104 === Corporate social responsibility (CSR) is increasingly received attention from society, government and customers. Given the relationship among CSR, customer value, and brand equity in the literature are not specifically addressed for retail industry, this researc...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6mg655 |