A Study on Purchase Intention of Biofuels in Vietnam: Using Perceived Barriers as Moderators
碩士 === 南臺科技大學 === 商管專業學院 === 104 === This thesis examines the purchase intention of biofuels, a green product, of Vietnamese consumers. In order to predict purchase intention of biofuels, this thesis applied the theory of planned behavior (TPB) with some modifications to better account for the chara...
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| Format: | Others |
| Language: | en_US |
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2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/76661383260165126188 |