A Study on Customer- Based Brand Equity and Its Application to Destination- A case of Danang City in Vietnam
碩士 === 南臺科技大學 === 商管專業學院 === 104 === This study is aimed to explore the relationships between components of customer- based brand equity on tourist destinations. Samples were collected from 283 domestic tourists in Danang City. Structural Equation Modeling (SEM) was used to test hypotheses. The resu...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/17296337572301408618 |