To discovery consumers of Experiential Marketing-- -A Case Study of Tainan city’s Museum and Tourism Factories

碩士 === 南臺科技大學 === 行銷與流通管理系 === 104 === In recent years, museums and tourism factories open in Tainan. The value of traditional industries put into the cause of the promotion of tourism and leisure, museums and tourist factories brings new leisure activity for the customer experience, and marketing i...

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Bibliographic Details
Main Authors: TANG,YUNG,WEI, 湯詠崴
Other Authors: 蔡雅玲
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/6nzu75