The Study of the Relationship between Brand Experience and Customer Satisfaction of Coffee shops
碩士 === 南臺科技大學 === 餐旅管理系 === 104 === Consumers in the past focused more on the benefits that the products brought to them. With the changes in consumer behavior, however, when the new generation consumers dine in the restaurants, they value more the feelings they have from the services. Previous stud...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/s7m958 |