The Study of the Relationship between Green Brand Knowledge and Brand Performance in the Kaohsiung Green-Friendly Restaurants-Brand Attitude as the Mediating Variable
碩士 === 南臺科技大學 === 餐旅管理系 === 104 === Recently, Kaohsiung City Government in Taiwan issued the certification of “Kaohsiung Green-Friendly Restaurant.” to promote the concept of green consumption. The past studies have shown that motivations for green consumption are very complex. Consumers can sim...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/kak85s |