Online consumer reviews positive / negative attitude towards the message of the product, it affects the credibility of the message: the country effect variable source of interference

碩士 === 亞洲大學 === 經營管理學系 === 104 === In view of network users, consumers can communicate via multiple online media search and delivery information, and Web-based communication media gathered together a vast product information, and can perform various marketing functions. This study based on online re...

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Bibliographic Details
Main Authors: Chen, Syuan Ru, 陳軒如
Other Authors: Wang, Yu Mei
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/4cgqbz