Online consumer reviews positive / negative attitude towards the message of the product, it affects the credibility of the message: the country effect variable source of interference
碩士 === 亞洲大學 === 經營管理學系 === 104 === In view of network users, consumers can communicate via multiple online media search and delivery information, and Web-based communication media gathered together a vast product information, and can perform various marketing functions. This study based on online re...
Main Authors: | Chen, Syuan Ru, 陳軒如 |
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Other Authors: | Wang, Yu Mei |
Format: | Others |
Language: | zh-TW |
Published: |
2015
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Online Access: | http://ndltd.ncl.edu.tw/handle/4cgqbz |
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