A Study on Brand Image, Perceived Value, Customer Satisfaction, and Customer Loyalty: A Case of Mobile Communication Services

碩士 === 亞洲大學 === 國際企業學系碩士在職專班 === 104 === Since the development of the third generation of mobile communication technology(3G)and the advent of smart devices, people have drastically changed their communication habits from voice calls to mobile communication. This cutting-edge tech...

Full description

Bibliographic Details
Main Authors: Liu, Yi-Chun, 劉怡君
Other Authors: Cheng, Cheng-Feng
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/78v77r