A Study on Experiential Marketing for Festivals – A Case Study of Yanshui Beehive Firecrackers
碩士 === 亞洲大學 === 經營管理學系碩士在職專班 === 104 === In recent years, many governments in various countries have been actively developing tourism and leisure business. The tourism industry development not only provides many employment opportunities but also brings in substantial foreign earnings to the country....
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/r748bk |