A Study of The TV Program Title Sponsor Memory,Brand Attitudes,and Purchase Intention
碩士 === 亞洲大學 === 經營管理學系碩士在職專班 === 104 === The main purpose of this study is to investigate whether the memory of title sponsor on the television program will influence sponsor brand attitude and purchase intention. In this study, we use snowball sampling to collect questionnaire through paper and web...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/83880536972788122235 |