Determinants of Consumer Intention to Obtain Electronic and Mobile Coupons
碩士 === 東海大學 === 企業管理學系碩士班 === 104 === Coupons are one of an important tools used by companies to promote their merchandise. With the development of advanced technology, consumers can obtain new types of coupons online such as electronic coupons (e-coupons) and mobile coupons (m-coupons). Previously,...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/42057988297402495889 |