Country of Origin Image, Trust in the Brand, and Brand Love
碩士 === 東海大學 === 國際經營與貿易學系 === 105 === The purpose of this thesis is to understand the relationships among country-of-origin image, perceived value, perceived risk, perceived quality, brand trust and brand love. This study investigates the correlation between perceived value, perceived risk and per...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/11745149301435922044 |