The Effect of Program Loyalty on Store Loyalty：The Moderating Effects of Involvement and Switching Cost
碩士 === 東海大學 === 國際經營與貿易學系 === 104 === Recently, convenience stores rapidly expand, and competitions are intense. Obviously, marketing tactics are particularly important. Both convenience stores and wholesales often have loyalty program in order to attract customers. However, retailers are not certai...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5gv5ta |