The Impact of Product Announcement on the Value of the Firm
碩士 === 東海大學 === 經濟系 === 104 === Advertising marketing can be for enterprises to bring positive brand attitude, brand equity and increase the unit price, is also an important tool of communication between business owners and consumers and investors, advertising can release messages related to ent...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/62061580626551720572 |